Case Studies | Mohammed Junaid — Real Campaigns, Real Results

E-Commerce 6 Months Google Ads + Meta Ads Budget: ₹3L

From Zero to 3X ROI — E-Commerce Fashion Brand

A Hyderabad-based fashion startup struggling with low online visibility and a 0.8% conversion rate. No clear digital strategy, burning budget on untargeted ads.

The Problem

• High CPC (₹42 avg) with low conversions
• No retargeting setup — losing warm audiences
• Poor landing page UX — 73% bounce rate
• No data tracking — flying blind

Execution

Restructured Google Ads with SKAGs
Built Meta retargeting funnels (3 stages)
A/B tested 12 creatives, 4 audiences
Installed GA4 + Pixel with full event tracking

Strategy Funnel

AWARENESS

Meta Broad + YouTube Ads
Reach: 800K+

CONSIDERATION

Retargeting + Google Search
CTR: 8.4%

CONVERSION

Dynamic Ads + Email
Conv: 6.2%

Results Dashboard

ROI Achieved

+120%

Traffic Growth

+80%

Leads Generated

-40%

CPC Reduced

Monthly Revenue Growth

Ad Spend vs Revenue

BEFORE

CPC: ₹42 | ROAS: 0.9X
Bounce Rate: 73%
Conv. Rate: 0.8%
Monthly Leads: 120

AFTER

CPC: ₹25 | ROAS: 3.2X
Bounce Rate: 38%
Conv. Rate: 6.2%
Monthly Leads: 890

Key Takeaway

Creative testing + proper funnel architecture outperforms budget increases every time. We doubled leads without doubling spend.

EdTech 4 Months Meta Ads + SEO Budget: ₹1.5L

EdTech Startup: 1,780 Leads in 4 Months

An online coding bootcamp with zero digital presence needed to build brand awareness and fill its first cohort within 4 months.

AWARENESS

FB/IG Reach Campaigns
Video Views: 240K

ENGAGEMENT

Lead Magnets + Webinars
Registrations: 4,200

CONVERSION

Retargeting + Email
Enrolled: 340

1780

Total Leads

340

Enrollments

8.1%

Conv. Rate

₹88

Cost Per Lead

Weekly Lead Volume

Key Takeaway

Value-first lead magnets (free webinar + mini course) reduced CPL by 60% compared to direct enrollment ads.

Healthcare 3 Months Google Search + SEO Budget: ₹80K

Local Clinic: +145% Appointments via Local SEO

A multi-specialty clinic in Hyderabad was losing patients to online-savvy competitors. They needed hyper-local digital dominance fast.

Strategy Executed

Google My Business full optimisation
Local SEO with geo-targeted keywords
Google Search Ads with call extensions
Review generation campaign (4.8★ avg)
WhatsApp booking funnel integration

+145%

Appointments

Local Pack Rank

4.8★

GMB Rating

-52%

Cost/Appt

Monthly Appointment Bookings

Real Campaigns. Real Results.